Course Overview

Many of us may still clearly recall the height of the commercial. A group of hosts who pitched products marketed As-Seen-On-TV miracles worth millions of dollars, from chicken roasters to devices that could sew rhinestones onto garments. And whether or not you purchased his goods, you had to respect Ron Popeil’s talent at making whatever he was selling the center of attention. People who use product demonstrations as a sales tactic should attend this course. The course covers a variety of topics, including what constitutes a strong product demonstration, audience comprehension and appointment setting, conducting one-on-one and one-to-many demos, engaging customers in person and virtually, using stories to create mental movies, and assisting an audience in visualizing using a product regardless of whether they have previously seen anything similar.

Course outcomes

• Give guidelines for creating effective product demos.
• Describe the ideal ways to do an offline or online demo.
• Offer a number of checklists
• Offer strategies for utilizing narratives and promoting audience participation.
• Offer wording that will advance prospects to the following stage of the sales cycle.

Course  Objectives

• Describe the components of a powerful product demonstration.
• elicit a response from customers and hold audience interest.
• Both in advance and on the spot, research an audience.
• Focus on their customers and their product.
• During their demonstrations, tell stories.
• Describe new innovations that clients have not yet experienced.

Organizational advantages

• Creating a marketing intelligence system using the relevant data
• Ensuring effective administration of integrated marketing communications
• Improved after-sales and sales services
• Increased market share increased likelihood of sticking out from the competition improved market image development
• Greater likelihood of repeat business
• Collecting more effective sales promotion methods

 Personal advantages

• Being more capable in the role of selling
• Having the ability to explain and demonstrate products
• Timely reaching set sales goals
• Recognizing the value of preparation before making a transaction
• Collaborating with employees from many areas around the firm
• Analysis of statistical data to enhance understanding of consumer base and historical sales

Course Outline

What Constitutes a Great Demonstration?

Review of numerous well-known product demonstrations is the first segment of this program. Participants will assess many films in teams and explain why each one functions as effectively as it does. The class will then develop the first of a number of checklists they will use later in the day to assess their own efforts at product demonstration.

Understanding Need and Understanding the Audience

Demonstrators of products occasionally have the luxury of studying potential customers before a demo. Sometimes they must pick things up along the way. For each scenario, we will create a process map during this portion of the session. Additionally, we’ll go over strategies for organizing demonstrations and how to dispel reservations about making an appointment.

Customer Segments: Active Clientele Buy more

One-to-one and one-to-many forms are equally acceptable for product demos. These days, they can take place both physically and online. This section of the program examines the modifications that demonstrators must make for a variety of settings. Along with these demonstration tactics, we’ll also discuss engagement ways to start a conversation early on, whether the demonstration takes place in a physical location or online.

Storytime: From Boring to Exciting

Every product has a story that might help potential customers form an emotional connection with it even if it is not immediately attractive to them. The workshop’s focus in this section is on product stories, including where to discover them, how to create them, and  when to use them during the demonstration process.

Demonstration Don’ts: Don’t Take $200

It can be far worse to witness a poor product demonstration than to wait for hours for paint to dry. At least, watching latex while relaxing offers a chance to unplug. On the other side, a poor demo is just painful. This workshop section examines show-stopping errors and fixes to prevent them. This section of the program examines a variety of mistakes that might ruin a sale, from defective equipment and endless excuses to over-explaining and data dumps.

Final Discussions: Next Steps

The objective of any demonstration, regardless of the product, is to move prospects to the following step, whatever it may be. We will discuss closing language and strategies for advancing prospects in this section of the course.

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